The Background:

In January 2025, I started posting video editing tutorials on YouTube, with no existing audience.

Goal:

Build a targeted community of aspiring editors and grow organically without running ads.

My Strategy:

• Focused on highly-searched topics (video editing tutorials, tips)
• Consistent posting (2x videos/week)
• Crafted click-worthy titles and thumbnails (80% effort went into hook + packaging)
• Actively studied analytics to refine topics and content
• Optimized videos for retention:
  • Strong openers (problem + curiosity)
  • Quick cuts and value every 5-7 seconds
  • Clear CTA (like, comment, subscribe)

The Results:

• 5,000+ subscribers in 120 days
• 150,000+ total video views
• 1 video crossed 50,000+ views organically
• 1000+ valuable comments praising the content clarity and style
• Built authority in the niche organically

Key Takeaways for Brands/Creators: